Microsoft and Nintendo. These two billion dollar gargantuan conglomerates are household names that everyone and their great grandparents have heard or used in some manner or fashion. In this blog I will be contrasting the two in terms of how they use twitter to communicate with their fans, users, consumers, etc.
Nintendo of America utilizes Twitter strictly for advertising its games. From a quick search of Nintendo's recent tweets, it seems they offer little or no additional content other than the promotion of their games. The strategy in their tweets seems to be to use many exclamation points and inform the consumer about the new features in their games. Also their retweets are usually just positive reviews of their game or features of their games they failed to mention.
Microsoft's use of Twitter is more multi-dimensional than Nintendo. They utilize twitter not only for advertisement but also to offer support and advice and to alert of Microsoft-related events. If you check their Twitter account you will see a nice variety of tweets rather than just full-fledged advertisements. Their audience is geared toward consumers but also IT professionals as well. The pattern I noticed with their tweets is that they are mostly just simple sentences describing a product, event, or piece of advice followed by a url and picture/video describing the content in more detail. Lastly, it seems they retweet a little more than Nintendo and their retweets can be anything related to IT.
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